Canon launches Ad Campaign for Pixma Printers Featuring ‘Paint Sound Sculptures’
What do you get when you combine high-speed macro photography, tiny drops of paint and one stereo speaker with a membrane stretched over it? You get Canon’s groundbreaking new Pixma Colour Printers Ad campaign.
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What do you get when you combine high-speed macro photography, tiny drops of paint and one stereo speaker with a membrane stretched over it? You get Canon’s groundbreaking new Pixma Colour Printers Ad campaign.
Shot by biochemist and photographer Linden Gledhill, these beautiful stills and video clips were shot at 5,400 frames a second with a Canon 5D Mark II and an EF 100mm Macro IS USM lens.
The entire process—which can be viewed in the video below—was quite complicated and tedious. Gledhill and his crew began by setting the camera up on a custom-built spinning rig, they than adjusted the macro lens’ focus—which was obviously no easy tasking considering they were working with about a millimeter of focus. Next they placed a few drops of paint on the speaker, hit the power button and fired away. The result? These colorful “sound sculptures” that look like something from another world.
Click the LINK to see more images from the shoot. Also be sure to watch the final commericals.
Canon Pixma: Bringing colour to life from Dentsu London on Vimeo.